Hello, My name is Mark Chan and I am an intern at Equals. One of my jobs is to document the process of marketing and advertising on a college campus. The Academy of Art was chosen to be the first site of the campaign because I, until recently was a student there. (I am applying to Santa Clara University's MBA program this winter.) The purpose of this blog is to share with you what I am doing and provide insight, feedback, and information that I come across so that we don't have to reinvent the wheel. Please feel free to comment, ask questions, or provide feedback.